1. Introduction
Joelle Joanie “JoJo” Siwa is a multi-talented entertainer — dancer, singer, actress, YouTube star, and entrepreneur — known for her colorful style, signature oversized bows, and effervescent personality. Rising to prominence through reality TV, she has built a multimedia empire with music hits, touring, merchandise lines, and a massive digital presence. With a positive message about self-expression and acceptance, JoJo Siwa has become an influential figure for young fans around the world. This JoJo Siwa biography delves into her journey, achievements, personal life, controversies, and lasting impact.
2. Early Life and Education
Full Name, Birthdate & Family Background
- Full Name: Joelle Joanie Siwa Biography+2Wikipedia+2
- Date of Birth: May 19, 2003 Biography
- Birthplace: Omaha, Nebraska, United States Wikipedia+1
- Parents: Her mother, Jessalyn Siwa, is a dance instructor, and her father, Tom Siwa, is a chiropractor. Biography+1
- Siblings: She has an older brother named Jayden. Biography
Childhood, Schooling & Early Interests
JoJo Siwa started dancing as a young child in her mother’s dance studio. Wikipedia+1 Her early exposure to dance and performing arts shaped her ambitions. When she was a teenager, she attended school while balancing her growing entertainment career. JoJo’s bold, playful style — especially her towering bows and bright wardrobe — became her signature, reflecting her childhood energy and creativity.
3. Career
How She Started: Reality TV & Dance
JoJo first gained public attention in 2013 when she became one of the top-5 finalists (and the youngest contestant) on Abby’s Ultimate Dance Competition. Wikipedia Shortly thereafter, she joined Dance Moms as part of the ALDC team, appearing in seasons and building her visibility as a dancer and personality. Wikipedia
Breakthrough in Music & Nickelodeon
In May 2016, JoJo released her debut single “Boomerang”, which addressed online bullying and quickly became a viral hit. Wikipedia+1 She followed up with other popular songs like “Kid in a Candy Store” and “Hold the Drama.” Biography
Her success with music translated into a major tour: D.R.E.A.M. The Tour launched in 2019, supporting her EPs D.R.E.A.M. The Music (2018) and Celebrate (2019). Wikipedia The tour spanned the U.S., Europe, and Oceania, reinforcing her as a bona fide pop performer.
Meanwhile, JoJo continued her relationship with Nickelodeon, hosting Lip Sync Battle Shorties with Nick Cannon, and starring in TV shows like Bizaardvark, School of Rock, and the web show The JoJo & BowBow Show Show. Biography She also voiced characters in animated films, including The Angry Birds Movie 2. Wikipedia
Digital Presence & Media Ventures
JoJo is a prolific content creator: she splits her YouTube presence into multiple channels, such as “JoJo Siwa Music” and “Its JoJo Siwa”, where she shares vlogs, crafts, behind-the-scenes life, and music content. Biography+1
In 2020, she appeared on The Masked Singer as “T-Rex” and gained even more mainstream exposure. Wikipedia In 2022, she joined the judging panel for So You Think You Can Dance. Wikipedia She also hosted her own Facebook Watch series, JoJo Goes. Wikipedia
4. Personal Life
Relationships & Identity
JoJo Siwa has been open about her identity. In January 2021, she publicly came out as part of the LGBTQ+ community. Biography+1 In a 2025 appearance on Celebrity Big Brother U.K., she shared that she now identifies more broadly as queer, stating, “I’m switching letters … F— the L, I’m going to the Q.” EW.com+1
Her romantic relationships have included TikToker Kylie Prew, Avery Cyrus, dancer Dakayla Wilson, and actor Kath Ebbs. People.com In 2025, she confirmed a new relationship with British personality Chris Hughes, re-affirming her fluid identity. People.com
Personality, Hobbies & Lifestyle
JoJo is known for her vibrant, high-energy personality, signature big bows, and ability to connect with young audiences. She is fiercely entrepreneurial, balancing performance, content creation, and brand-building. Off-camera, she has spoken candidly about mental health, self-confidence, and the pressures of growing up in the spotlight.
5. Awards and Achievements
- Named one of Time’s 100 Most Influential People in 2020. Wikipedia
- Honored with the GLSEN Gamechanger Award in 2022 for her anti-bullying advocacy. Wikipedia
- Featured on Fast Company’s Queer 50 list for her influence and entrepreneurship. Wikipedia
- Her D.R.E.A.M. tour spanned 132 shows and contributed significantly to her pop-star status. Wikipedia
- Multiple Nickelodeon television roles and voice acting credits, plus her own social media empire.
6. Net Worth and Lifestyle
Estimated Net Worth
JoJo Siwa’s estimated net worth is around US$20 million as of 2025. wealthypeeps.com Her wealth comes from her entertainment career, merchandising, touring, and brand partnerships.
Main Income Sources
| Income Source | Contribution |
|---|---|
| Music & Touring | Her singles and D.R.E.A.M. tour bring in substantial revenue. Women’s Health+1 |
| Merchandise | She sells hair bows, clothing, dolls, décor, and more through major retailers. capitalism.com+1 |
| Brand Deals & Licensing | Partnership deals with Nickelodeon, consumer products, and media. capitalism.com |
| Digital Platforms | Revenue from YouTube, sponsorships, and online content. Look at Worth+1 |
Lifestyle
- Real Estate: JoJo purchased a 6,000+ sq. ft. Tarzana, California mansion in her teens and later sold it for a profit. Finance Monthly+1
- Fashion & Image: Her signature bows remain central to her brand; she’s sold millions of them. Urban Splatter+1
- Luxuries: Known to spend on creative set-ups, recording equipment, and personal branding tools.
7. Philanthropy / Social Impact
JoJo uses her platform to tackle important issues:
- Anti-Bullying: Her song “Boomerang” addresses online harassment. Wikipedia+1
- LGBTQ+ Advocacy: By openly sharing her evolving identity and journey, she has become a role model and voice for queer youth. People.com
- Youth Empowerment: She encourages self-expression, positivity, and confidence through her brand and online presence.
8. Controversies
While largely beloved, JoJo Siwa has faced some public scrutiny:
- Sexuality Pressure: In interviews, she revealed she felt pressured to identify as a lesbian when she first came out, later embracing the broader label “queer.” People.com
- Board Game Backlash: Her board game JoJo’s Juice was pulled due to controversial content. Wikipedia
- Performance Identity: Her rebranding over time — from child star to pop artist — has sparked conversation among fans and media about maturity, image, and business evolution.
9. Fun Facts
- She famously wears large, colorful hair bows — part of her iconic style and business brand. Biography
- JoJo was the youngest contestant on Abby’s Ultimate Dance Competition when she competed. Wikipedia
- She sold millions of bow ribbons, making them a major revenue stream. capitalism.com
- At age 16, she bought her first mansion in Tarzana, California. Finance Monthly
- She has openly discussed her gender and sexual identity evolution, calling herself “Q” to reflect her fluid identity. EW.com
- Her first major tour, D.R.E.A.M. The Tour, lasted from May 2019 to March 2022. Wikipedia
- She’s appeared in major TV shows (e.g., Dance Moms, Lip Sync Battle Shorties) and voiced characters in animated films.
10. Social Media Presence
JoJo Siwa is a digital native and leverages her massive following across platforms:
- YouTube: Two main channels — JoJo Siwa Music and Its JoJo Siwa — for vlogs, music, and lifestyle content. Biography
- Instagram: Posts about daily life, performances, activism, and her signature style.
- TikTok: Shares dance, behind-the-scenes content, trends, and humor.
- Other Platforms: Collaborates with brands, participates in campaigns, and hosts public events, expanding her reach across live, digital, and broadcast media.
11. Frequently Asked Questions (FAQs)
- How old is JoJo Siwa?
She was born on May 19, 2003, making her 22 years old (as of 2025). Biography - How tall is JoJo Siwa?
Her height is approximately 1.63 m (5 ft 4 in). (Note: different sources may slightly vary.) - What is JoJo Siwa’s net worth?
Her net worth is estimated at around US$20 million in 2025. wealthypeeps.com+1 - How did JoJo Siwa become famous?
She first gained fame on Dance Moms and Abby’s Ultimate Dance Competition, then expanded into music, YouTube, and Nickelodeon. Biography+1 - What music has JoJo Siwa released?
Hit songs include “Boomerang,” “Kid in a Candy Store,” and “Hold the Drama.” Biography - Does she have a business?
Yes — her merchandise empire includes hair bows, clothing, toys, and more. Look at Worth - Is JoJo Siwa LGBTQ+?
She publicly came out in 2021. As of 2025, she identifies as queer. EW.com - Has she won awards?
She has received recognition including Time’s 100 Most Influential (2020) and the GLSEN Gamechanger Award. Wikipedia - What tours has she done?
Her major tour was D.R.E.A.M. The Tour, which ran from 2019 to 2022. Wikipedia - Is she acting?
Yes — she’s acted on Nickelodeon shows (Bizaardvark, School of Rock), voiced in The Angry Birds Movie 2, and more. Biography
12. Conclusion
JoJo Siwa’s biography is a compelling tale of creativity, resilience, and reinvention. From her early days on Dance Moms to becoming a chart-topping singer, social media mogul, and youth icon, she continues to expand her brand and impact. Her openness about her identity, mental health, and authenticity inspires a generation to be true to themselves. As she evolves — both personally and professionally — JoJo remains a powerful force, proving that passion and positivity can drive phenomenal success.